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We are seeking a highly skilled and experienced Integrating Manager who is detail-oriented and data-driven to join our Keysight Global Marketing organization at Keysight Technologies. As an Integrating Manager, you will play a crucial role in managing an advertising team focused on advertisement placement, buying, and operations. Additionally, you will oversee a programs team responsible for implementing marketing programs designed to drive awareness across Keysight’s key areas of focus, including but not limited to: Automotive, Cellular communications – 5G and 6G, Aerospace and Defense, Semiconductors, etc. Your ability to leverage data analytics to make strategic recommendations and implement data-driven solutions to improve ad performance and marketing program performance is a must.
Responsibilities:
- Lead advertising buying and optimization team: proactively identifying areas of process improvement; creating team training materials and documentation; mentoring team in B2B advertising best practices; providing thought leadership in ad-buying strategy; and driving adoption of structured planning and ad management processes.
- Provide strategic direction in optimizing advertising spend to maximize return on ad spend (ROAS) and improve cost per lead, identifying points of diminishing return and ensuring blend of advertising placements is cost-effective and balances lead quality against quantity.
- Oversee and train team in areas of advertising operations, including ad trafficking, alignment to campaign tagging taxonomy, tagging implementation, and optimization against KPIs and goals.
- Provide strategic direction and direct support in areas of media planning including audience targeting, alignment of creative assets and landing pages to campaign goals, projected outcomes given media mix, and shifting of advertising budget between channels based on demonstrated performance.
- Proactively identify test-and-learn opportunities based on ongoing industry research, understanding of competitive space, and customer insights.
- Implement automated processes to monitor and troubleshoot in-flight advertising campaigns.
- Work with campaign planning teams to align advertising plans with cross-functional execution of marketing activities.
#LI-MO1
Chosen candidate under moderate supervision, will:
- Work on service assignments with clearly defined objectives.
- Perform manual and automated calibration, adjustments, preventative maintenance, troubleshooting and repair of Keysight and other OEM Test & Measurement electronic test equipment at our Keysight service center and / or on-site directly at our customer's sites. ( ex: Oscilloscope, Spectrum Analyzer, Network Analyzer, DMM, RF Signal generator, EMI receiver, Antennas, light wave/optical instruments, etc )
- Assist in maintaining the laboratory's accreditation through participation in proficiency testing, quality measure assurance programs, and applicable training. Assist in maintaining our pool of production computers ( Operating system & HW/Software installation )
- Establish and maintain close communication with customers both in French and English to ensure we capture and meet customer expectation
- Require ability and desire to learn system/application software
- Require to be flexible to work overtime
- Require to be flexible to occasionally work week-ends and/or different shift
- Require to be flexible to travel approx... 30% to 50% of the time
Role is based in/around Ottawa. Candidates must be local or willing to relocate immediately
FPGA RTL Design Engineer
As part of Keysight the Network Applications and Security group (NAS) provides testing, visibility, and security solutions, strengthening applications across physical and virtual networks for enterprises and governments, service providers and network equipment manufacturers (NEMs).
You will join a highly talented and motivated team of hardware and software engineers creating a state-of-the-art wireline Ethernet test systems. Based on the very latest generation of FPGAs and multi-core CPUs test instruments must stay ahead of mainstream offerings to test equipment and networks before deployment. Driven by the ever increasing bandwidth demands from hyperscale data centers and carrier networks test equipment must constantly support the highest speeds well before they are commercially available. You have the opportunity to contribute to new and emerging technologies as well as advancing the functionality of existing technologies while working with line speeds up to 800Gb and beyond.
NAS is looking for an experienced FPGA designer to work on the wireline Ethernet test products. We work on cutting-edge technologies and standards with FPGA logic running at 600+ MHz and line speeds of 800G+.
Responsibilities
- Understanding business and technical needs in order to design, develop, and implement new features and platforms
- Creating and developing innovative new products and features
- Technical leadership of FPGA designs
- Providing guidance to junior engineers
- Pro-active participation in project kick-off, reviews, status reports, and bringing issues forward with proposed solutions
- Driving continuous process and code base improvements